A First-of-Its-Kind
Meditation × Japanese Craft Gin Experience

Not a Tour.
Not a Tasting.
A Meditation to Feel SHUN.

Gin is not a drink to sample—

it is the inspiration
guiding your senses
toward SHUN.

Where SHUN Is Felt
Through Meditation

This is not meditation taught —
it is meditation experienced
through the body and senses.

Here, Gin’s essence becomes
a bridge to awareness,

guiding the senses
to notice SHUN —

the fleeting moment
when nature is at its peak.

Light sharpens.
Air calms.
Sound deepens awareness.

Scent and taste
awaken presence.

This is not information —
this is lived awareness.

What Is SHUN?

In Japan, there is a word
for the fleeting moment

when nature is
at its absolute best.

That word is SHUN.

It refers to the precise point in time
when something is most vibrant —

most alive —

before it begins to fade.

SHUN cannot be
preserved or repeated.

It can only be noticed,
in the moment it exists.

In this experience, SHUN becomes more than a concept —

it becomes a lived presence in the moment.

The Philosophy of ROKU

At the heart of ROKU
lies the philosophy of SHUN —

the brief moment
when nature is at its most vibrant.

ROKU Gin is crafted
so that each ingredient

captures the peak
of its season —

spring.
summer.
autumn.
winter.

Bringing seasonal harmony
into every sip.

This meditation experience
extends that philosophy
beyond flavor —

so that SHUN is not only tasted,

but personally felt
through the body and senses.

A Guided Meditation
Through the Senses

The experience begins
with a guided meditation

within the serene grounds
of a Zen temple.

Walking meditation
in the garden.

Stillness
in the temple space.

Quiet awareness
gently leads the senses inward.

Rather than directing the mind,
this meditation allows
the senses to open —

so that season, space, and self
are experienced
as one unified presence.

In this convergence,
SHUN becomes tangible.

Ryosokuin Temple

The meditation takes place
at Ryosokuin —

a sub-temple of Kennin-ji —
Kyoto’s oldest Zen temple.

Ryosokuin is not ordinarily
open to the public.

It is a place devoted
to training and contemplation,

where the rhythm of the seasons
remains untouched.

Nothing here
is staged or repeated.

Each sound.
Each shift of light.
Each breath of wind.

Exists only once.

This is what makes
the experience of SHUN
possible.

For Those Who
Seek Awareness,
Not Activity

This meditation experience
is for those

who wish to slow down
and truly feel
the present moment.

For travelers who understand

that the deepest encounters
are quiet.

Internal.

Shaped by awareness
rather than action.

If you are open
to listening —

the season
will reveal itself.

Presented by
SUNTORY ROKU

SUNTORY ROKU is a Japanese craft gin inspired by SHUN —

the fleeting moment
when nature is at its most vibrant.

Crafted with six Japanese botanicals
at their seasonal peak,

ROKU captures
the harmony of Japan’s four seasons.

This meditation experience
brings that philosophy to life
through the senses —

not merely in taste,

but in awareness
and presence.

Awaken to SHUN,
Here and Now